No one tells you when you start your own business how much your creativity is going to come into play - even if you don't think of yourself or your business as creative.

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​There are services, products, offerings to create for sure and there there's the social media posts, the newsletters to write, the blog posts to craft.

 

Maybe a website, a podcast, perhaps a book waits within you - not to mention the simple everyday problem solving and innovation required to function as a small biz owner on top of general life admin and perhaps even a day job too. 

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Whether you realise it or not, if you have a small business, then you are being creative. 

 

And yet - in what ways are you nurturing that creativity? How are you ensuring you are not letting that creative well run dry?

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​Creativity is the opposite of survival.

 

To feel truly creative, we need to feel rested and playful, and yet so many of us are running our businesses in survival mode, fearing that if we take a break or do something just for fun, then we are not working hard enough.

 

It's a vicious cycle that keeps you both tired and creatively numb, creating more stress and self doubt.

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The truth is, if you’re not prioritising time and space for things like rest and play - then you’re on the fast track to burnout.​ Here’s some of the signs you may already be in that space:

 

• Comparison has you obsessing over what everyone else is doing, leaving you no energy to focus on your own stuff or feel confident in expressing who you are and what you have to say.
   

• The trap of perfectionism has tricked you into believing that only an unrealistic standard is ever good enough – stifling your creativity and leaving no room for joy.
   

• Your inner critic is loud and judgemental, holding you back from showing up and being seen, so even though you know what you want to be doing, your fear and self-doubt is holding you back from following your dreams.

 

• You are spending more time consuming than creating - doom scrolling social media; buying all the books; listening to all the podcasts, doing all the courses yet never having the time to implement the things you learn.
   

• You know you were made for more than mundane mediocrity, so how would it feel to bring some real and powerful magic into your life?      

 

So, what if there was another way? 

 

As counter intuitive as it may feel, the answer to thriving in your business is not in doing more - it is doing less and being more.